so what is interaction design anyway?

Here's how some people describe this thing we call Interaction Design: 

“Information design is the skeleton; visual design is the flesh, and interaction design is the muscle that joins the two.” 

Valerie Casey

“No one cares about what you think, unless you do what you think. No one cares what you do, unless you think about what you do.”  

Jack Schulze, Berg London

news & links

Create11 is now listed on

Check out the 2nd DESIRE Network conference, Eindhoven, the Netherlands, 19-21 October 2011

DESIRE’11-Creativity and Innovation in Design

Create11 :: Keynote Speaker is Moritz Waldemeyer


Latest News:

After a busy few years Create is taking a break in 2012, but plans are underway for events in 2013 and 2014. Watch this space!

Join our mailing list for updates: subscribe 

Digital Creativity Journal special section on the 2010 Create conference link

Interactions Magazine feature on Demos from 2010 Create conference showcase link



The interaction design symposium

23rd June 2011 

Shoreditch House, London, UK

We all thoroughly enjoyed the 2011 event in London! It was a one-day forum including speakers, presentations, quickfire showcases, a panel discussion and not one but two visits to studios in Shoreditch to round off the day - WilsonFletcher, strategic digital design, and Greyworld, urban public artists. More details about the full programme here.



Our keynote speaker was Mortiz Waldemeyer, and our guest panel of theorists and practitioners discussed issues raised through the day:

Prof Stephen Scrivener Head of Research, Chelsea College of Art and Design

Nelly Ben Hayoun Designer/performer, graduate of the Royal College of Art’s Design Interactions MA

Elie Lakin Architect/designer, Jason Bruges Studios

Shane Walter Director of onedotzero

Chaired by Michael Smyth, Edinburgh Napier University, co-author of Digital Blur, Creative Practice at the Boundaries of Architecture, Design and Art


Full details here

The Language of Creativity
The theme of the symposium was designed to encourage discussion around the issues of how creativity is interpreted and used in collaborative and interdisciplinary interaction design projects. Critical to this dialogue is the involvement of both researchers and practitioners. The symposium provided an opportunity to share project experiences and emerging themes in this hybrid field. Create11 presented examples of novel design practice, methods and ideas from both commercial and academic fields.

Keynote speaker: Moritz Waldemeyer

Widely recognised as one of the most innovative and exciting designers of his generation Waldemeyer was born in East Germany in 1974. He moved to London in 1995 where he trained as an engineer at Kings College and completed his Masters degree in 2001. Since then, he has collaborated with many of the world’s top architects and fashion designers including Ron Arad, Zaha Hadid and Hussein Chalayan, next to working for a wide range of artists like U2, OK GO, Rhianna and Kylie Minogue. His work is a fusion of technology, art, fashion and design.  read more...


Thanks to our Partners:

Taylor & Francis Lastest issue of T&F Digital Creativity Journal has a feature on last years Create conference link


Libri Publishing whose recent book, Digital Blur, Creative Practice at the Boundaries of Architecture, Design and Art, features our keynote speaker Moritz Waldemeyer link




From the Create10 conference...

Presentations from speakers can be viewed: here

Add your photos to the create10 photo pool on flickr


30th June to 2nd July 2010

Edinburgh Napier University, UK 

After three very successful years at the BCS offices in London’s Covent Garden, the annual CREATE conference moved north to Edinburgh Napier University, inspiring this year’s broad theme of ‘transitions’. The move to the university’s city centre venue allowed the conference to expand and also provided an opportunity to launch a new student design competition. Our past conferences have been well received for providing a friendly and informal setting where networking, discussion and practical work are high on the agenda.

The Create conference centres on interaction design, a young discipline with roots in human-computer interaction, ergonomics, product and graphic design, multi-media and art. An interaction designer is a difficult person to pigeon hole and can be found in mobile phone companies, consumer product manufacturers, design consultancies, as a single practitioner, or within academic computing and design departments.

As well as presentation of academic research and student work, the conference provided real learning opportunities through hands-on workshops, case studies and demonstrations. We also welcomed theoretical and research perspectives on the process of design innovation and approaches to creativity in HCI; how human factors can be integrated within a creative design process, methods that encourage creativity in interaction design, and the challenges of working in multi-disciplinary teams. 

Create10 Design Exhibition :: Student Design Competition

The conference organizers were particularly pleased that the winning students’ entries will be on public show at Inspace, a fantastic new-media exhibition space. This competition was open to students from a wide range of disciplines.

The conference took place at Merchiston Campus, Edinburgh Napier University, 10 Colinton Road, Edinburgh EH10 5DT.

The Create10 Design Exhibition took place at Inspace, 1 Crighton Street, Edinburgh, United Kingdom, EH8 9AB.

CREATE is jointly organised by the Human-Computer Interaction Specialist Group of the Institute of Ergonomics & Human Factors, BCS, The Chartered Institute for IT's Interaction Specialist Group and Edinburgh Napier University’s Centre for Interaction Design.