so what is interaction design anyway?

Here's how some people describe this thing we call Interaction Design: 

“Information design is the skeleton; visual design is the flesh, and interaction design is the muscle that joins the two.” 

Valerie Casey

“No one cares about what you think, unless you do what you think. No one cares what you do, unless you think about what you do.”  

Jack Schulze, Berg London

news & links

Create11 is now listed on

Check out the 2nd DESIRE Network conference, Eindhoven, the Netherlands, 19-21 October 2011

DESIRE’11-Creativity and Innovation in Design

Create11 :: Keynote Speaker is Moritz Waldemeyer


News from 2010...

This Happened Edinburgh:

Create10 participants are showcasing their work at the next This Happened event in Edinburgh.

Tickets are free and available on a first come first served basis. The capacity is 80. Booking opens 25th Jun 2010 - 1:00 pm


We are delighted to announce a collaboration with the journal Digital Creativity. The Create10 conference will be featured as part of a special issue of the journal, including papers by selected authors. More details to follow. 

Digital Creativity is a major peer-reviewed journal at the intersection of the creative arts and digital technologies. It publishes articles of interest to those involved in the practical task and theoretical aspects of making or using digital media in creative contexts.

Read more... 


All our keynotes are now confirmed: Mika Tuomola, Jason Bruges and Ernest Edmonds. Read more...

About the Conference

For the last three years the Create conference has been staged at the British Computer Society in Covent Garden and has progressively grown in size each year. This year, we decided to make a move north and host it at Edinburgh Napier University.

The Create conference centres on the discipline of interaction design, a young disciple with roots in human-computer interaction, ergonomics, product and graphic design, multi-media and art. An interaction designer is a difficult person to pigeon hole and can be found in mobile phone companies, consumer product manufacturers, design consultancies, as a single practitioner, or within academic computing and design departments.

Good interaction designers need to possess creative skills from both the arts and sciences. For us, the organising committee, this offers us an interesting challenge. How best do we schedule a conference that appeals to those with deep technical interests as well as those with more artistic perspectives who may come from academic or practitioner-based backgrounds? Diverse papers and exhibits can be inspiring but can also appear unconnected. Over the years we have spent many hours discussing how we deal with this conundrum. Our solution in the past has simply been to provide a forum where digital interactive creativity can be expressed as broadly as possible from formal papers, to workshops, videos and a showcase event.

However, this year we have a slightly different approach. The move to Edinburgh has allowed us to extend the conference to three themed days so, if need be, delegates can be more selective by attending just for one day. Also have a look at some of the special discount deals we have agreed with a number of local hotels which means that your visit can be extended over the weekend, these will be available from the travel page on this site from March.

In keeping with the last two years, we will be holding a showcase event where we will have exhibits from students and practitioners. This will be held in a recently-opened exhibition space called Inspace which provides an opportunity to demonstrate new and emerging thinking in interaction design. We have also selected three keynote speakers to reflect our themed approach for each day:

Mika Tuomola is artistic director of Crucible Studio at the Media Lab of the University of Art and Design Helsinki and has produced highly innovative interactive TV productions;

Jason Bruges produces innovative installations and bridges his work between architecture, interaction design and installation art. He has just been nominated for a Brit Insurance Design Award for his Panda Eyes installation, originally created for the World Wildlife Fund.

We also have pleasure in inviting Prof. Ernest Edmonds, University of Technology, Sydney as a keynote speaker. He is one of the rare academics who has successfully brought together human-computer interaction, creativity and art.

Finally, we have agreed with the journal Digital Creativity that successful papers and student submissions will be invited to submit their work for potential publication. Therefore, we welcome high quality ponderings, proposals, prototypes and presentations from members of the interaction design community who want to share their creativity with others.