so what is interaction design anyway?

Here's how some people describe this thing we call Interaction Design: 

“Information design is the skeleton; visual design is the flesh, and interaction design is the muscle that joins the two.” 

Valerie Casey

“No one cares about what you think, unless you do what you think. No one cares what you do, unless you think about what you do.”  

Jack Schulze, Berg London

news & links

Create11 is now listed on

Check out the 2nd DESIRE Network conference, Eindhoven, the Netherlands, 19-21 October 2011

DESIRE’11-Creativity and Innovation in Design

Create11 :: Keynote Speaker is Moritz Waldemeyer

Create11 Provisional Programme  

(subject to change) Check back here for more details soon.

** UPDATE**   Ending the day with a studio tour of Shoreditch, with wine:  See practioners at work in their natural surroundings. We will be visiting two studios: First visit will be to WilsonFletcher, Strategic digital design, London User Research Centre, and finishing the day will be a visit to Greyworld, creators of urban public art.

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Thursday 23rd June 2011 :: Shoreditch House, London, UK

Lunch is included in the registration fee, as well as networking opportunities - or rather a chance to have a bit of a chat with some new people with similar interests over a coffee.

Online Registration and more info about Shoreditch House

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9.30 - 10.00      Registration open

10.00 - 10.45    Keynote speaker: Moritz Waldemeyer (more details below)

10.45 - 11.15    Presentation:

The participatory technique of “Technology Probes”: a case study in Burkina Faso
Giovanni Innella, Franco Papeschi, Valentina Nisi: Northumbria University, World Wide Web Foundation, Madeira Interactive Technologies Institute

11.15 - 11.30 : break

11.30 - 12.15   Short Presentations:

Things with attitude: Transformational Products
Matthias Laschke, Marc Hassenzahl, Sarah Diefenbach: Folkwang University of the Arts 

RE: Designing a Digital Sketchbook
Shaleph O ľNeill: Duncan of Jordanstone College of Art and Design, University of Dundee          

The Organic Presentation Tool
Davy Vanacken, Kris Luyten, Karin Coninx, Maarten Cardinaels: Hasselt University, TinkerTouch  (BE)           

12.15 - 12.45   Posters - Quickfire presentations of digital posters:

Two Clicks, Lígia Duro, University of Coimbra

Jing Hua, an action exploration in an interactive system Jifei Ou, Offenbach Academy of Art and Design, Germany

Creativity Support Tools for Co-Located Collaborative Exploratory Data Visualisation, Graham Dove, City University London

Designing for Dreamspaces: exploring digitally enhanced play to improve children's engagement with objects in the conventional museum context, Kasia Warpas, University of Wolverhampton

Watt-lite Twist, Li Jönsson, Danmarks Designskole, The Danish Design School

Recording Inner Life, A physical input system for non-verbal emotion expressions, Elisabeth Eichhorn , MA Interface Design and Communications Designer

Social Health Data Visualization, Yinghuan Peng, Purdue University

Generative Design, Vibha Bamba, User Experience Designer

Multi-touch Storyboarding Tool Concept for User-Centred Design Teams, Mieke Haesen, Expertise Centre for Digital Media, Hasselt University

Configurations in a Box, Christina Lundsgaard, Danmarks Designskole, The Danish Design School

MIMR: Maximally Immersive Meeting Rooms, Maria Korodimou, Glasgow Caledonian University

Giving handmade objects a digital life, Cerys Alonso & Liz Edwards, Glyndwr University

12.45 - 1.45 : lunch

1.45 - 2.15   Presentation:

Creativity in Older People Designing Digital Devices
Helena Sustar, Sara Jones, Neil Maiden: City University London          

2.15 - 2.45     Short Presentations:

Does Software Speak Creativity? Creative Processes and Techniques in the Design of Software Applications
Claudia Iacob: University of Milan          

Shang-Pool Arcadia
Peter Kelly & Andy Laws: Liverpool John Moores University  

2.45 - 3.10 : break

3.10 - 4.10   Panel discussion: The everyday language of creative practice.

Academics, researchers and practitioners will debate the 'real world' pragmatics of doing interaction design projects. Panelists confirmed so far:

Prof Stephen Scrivener Head of Research, Chelsea College of Art and Design

Nelly Ben Hayoun Designer/performer, graduate of the Royal College of Art’s Design Interactions MA

Elie Lakin Architect/designer, Jason Bruges Studios

Shane Walter director of onedotzero

Chaired by Michael Smyth, Edinburgh Napier University, co-author of Digital Blur

4.10 - 4.30   Closing remarks

4.45 - 6.30   Studio tour, with wine:  See practioners at work in their natural surroundings.

We will be visiting two studios:

WilsonFletcher, Strategic digital design, London User Research Centre. 1 Old Nichol Street, London, E2 7HR. "From our studios in London and Sydney we offer a unique integrated approach to user insight, service strategy and experience design. Working closely with forward thinking clients, we inspire change, invent concepts, and realise ideas that reach millions of people every day."

Greyworld,  a group of artists that create public art – usually in urban spaces. 45 Derbyshire St, London E2 6HQ. "Our work is about play, and allowing creative expression in parts of the city that usually exclude it. Over the years. we have created permanent installations in many countries around the world." “Greyworld have made some of the most innovative public art of the last 5 years.”
Matt Locke, Head of Imagineering, BBC.

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Keynote speaker: Moritz Waldemeyer


Moritz Waldemeyer (b.1974) is a British/German designer and engineer. He trained as an engineer at King’s College London and completed his Masters degree in 2001. Since then, he has collaborated with many of the world’s top architects and fashion designers including Ron Arad, Zaha Hadid and Hussein Chalayan. His work is a fusion of technology, art, fashion and design.


Having worked as a research scientist at Phillips, Waldemeyer began his career in design engineering projects such as Ron Arad’s Lolita and Miss Haze Chandeliers both of which use interactive LED lights: Lolita displays text messages sent to it, Miss Haze allows the user to create an LED image on its crystal surface via a palm pilot. Other prestigious projects he has worked on include Yves Behar’s Voyage Chandelier (2005), Zaha Hadid’s Z Island kitchen (2006), FredricksonStallard’s Pandora Chandelier (2007), Hussein Chalayan’s transforming dresses (s/s 2007 One Hundred and Eleven), video dresses (s/s 2007 Airborne), and laser dresses (s/s 2008 Readings).


Waldemeyer moved away from collaborative work, making a name for himself as an independent designer. He held his first exhibition, Electric Kid, at the Rabih Hage Gallery in 2006, showing a modern take on the roulette table, Ping Pong table and mirror all using LED lights and duPont Corian. His second exhibition, By Royal Appointment (Gallery Libby Sellers 2007) displayed a revolutionary chair that reads the colour of your outfit and projects your own personal aura of light into the space around yourself.


In the following years, Waldemeyer’s field shifted towards more and more applications within the event field. In 2007 Waldemeyer designed stage jackets with embedded LEDS for alternative rock band OK Go and created interactive mirrors for Selfridges’ Wonder Room. In 2008 he worked on a number of commissions, designing a chandelier for Microsoft Zune that reacts to music sent to it and raising £2000 at the ICA Charity Gala auction with Joyrider: two components that attach to the spokes of a bicycle wheel, emitting a fixed image of a smiley face each using a single LED light.

Latest work

With projects like the Laser Jacket for Bono of U2, the famous Twitter dress of Imogen Heap and glowing laser embedded Fendi guitars for OK GO at their multi day residency at Design Miami, 2009 was a successful year for Moritz Waldemeyer, putting his installations in many design magazines. Commissioned by car companies like Audi and Mercedes, Moritz had the opportunity to create exciting installations like “Flux” (Audi 2010, both on the Salone de Mobile in Milan as on Design Miami Basel) and the martial arts inspired work for Mayback at the Auto Show in Beijing.





Expect many more breathtaking work of Moritz Waldemeyer in 2011.