so what is interaction design anyway?

Here's how some people describe this thing we call Interaction Design: 

“Information design is the skeleton; visual design is the flesh, and interaction design is the muscle that joins the two.” 

Valerie Casey

“No one cares about what you think, unless you do what you think. No one cares what you do, unless you think about what you do.”  

Jack Schulze, Berg London

news & links

Create11 is now listed on

Check out the 2nd DESIRE Network conference, Eindhoven, the Netherlands, 19-21 October 2011

DESIRE’11-Creativity and Innovation in Design

Create11 :: Keynote Speaker is Moritz Waldemeyer

Create10 Design Exhibition 

Open Saturday 3rd July and Wed 7th to Friday 9th July 2010, 12 - 6pm   Inspace


Alongside the conference and showcase, Create10 is very pleased to be presenting some of the most innovative work from current international students alongside works from awarding-winning design practitioners.


A jury of design practitioners selected works from an open competition aimed at students from a wide range of creative disciplines. The selected entries are on display at the Create10 design exhibition at New Media Scotland’s Inspace.

The selected works are:

Amble Ramble - Priyanka Gaitonde, Central St Martins College of Art and Design

Audio Tea-Tray, For one Around the World - Aimee Flint, Edinburgh College of Art

Burl-Audio - Helen Fisher, Edinburgh College of Art

Wheel Stories - Anthony Otten, Liverpool John Moores University

Escape the Cube - Stephen West, Liverpool John Moores University

InterSprint - Michael Kemp, Liverpool John Moores University

Chatter - Mie Sorrenson, University of Newport,

For Those who See - Daniel Shulze, UDK Berlin

Social mixing project - Fionn Tynan-O'Mahony,  Edinburgh College of Art

Jury works:

Tengu Allstars Choir - Crispin Jones,

Serendiptichord - Di Mainstone,

Puffershere animation - Christopher Pearson

Beamer Bees - Anab Jain, Chris Hand, Liam Young, Darryl Chen, Charlie Tims, Sanjiv Sharma, Tessy Britton, Graham Burnett


Link to Student Design Competition Jury




Competition brief: transitions


The conference theme of ‘transitions’ was the inspiration for this competition brief. We wanted to receive entries that scope, explore, define and prototype interactions that make transitions visible. These could be transitions that investigate the relationship between the analogue and digital realms, or systems that make visible transitions across time, place or information spaces. For this competition students were asked to design an interactive artefact, interface, installation or experience. Today’s art, design and technology students are the people who will be defining what the interdisciplinary field of interaction design will become in the near future. 



Student Design Competition Jury


Dr Shaleph O’Neill,  Exhibition & Student Competition Chair
Mark Daniels
Anab Jain
Crispin Jones
Di Mainstone
Christopher Pearson



Shaleph O’Neill is the Course Director for the Interactive Media Design programme at the University of Dundee. He initially trained in fine art, as a sculptor, where his interest in the communication of meaning lead to the production and exhibition of artwork (from 1994-2000) that explored the use of semiotics - the study of signs and symbolism. In 2001, he began a PhD at Napier University under Prof. David Benyon’s supervision, which applied his artistic background and interest in semiotics to the issues of user interface design. In April 2005 he successfully defended his PhD thesis entitled ‘Exploring a Semiotics of New Media’. At the same time (2003-2005), he worked as a research assistant on the EU funded BENOGO project in the Future and Emerging Technologies programme of Framework 5. Investigating the issue of ‘presence’ in virtual environments, he developed a phenomenological understanding of how to communicate a sense of ‘place’ within virtual environments, phenomenology being the study of the contents of consciousness.



Mark Daniels is a curator interested in smart spaces and responsive environments. He trained as an architect at Kingston University before completing the MA Art as Environment at Manchester Metropolitan University. He was the inaugural Director at Northern Architecture where he curated a diverse range of subjects including love hotels, sitooteries and science fiction cinema. As International Co-ordinator he was responsible for the look and feel of the 2004 Liverpool Biennial. An increasing interest in new media led him to Folly in Lancaster, and now New Media Scotland in 2008. He is based in Edinburgh and loves a little set jetting. 



Anab Jain is a designer and a TED Fellow, interested in creating stories that lead us towards new, alternate futures. Educated in India, Vienna and London, she is the Founder of Superflux, a design practice working at the intersection of people and technology. Most recently, she created ‘The Power of 8’ a collaborative project to imagine alternate, optimistic futures. Other speculative work includes designing energy autonomous machines made of sugar and new RFID-embedded bodyscapes. Previously she has helped co-create banking systems for earthquake victims, designed games with street children who sold their blood for a living, produced the award winning film ‘Journeys’ about commuting tribulations in Mumbai and offered her personal Wifi to neighbours and passersby. The recipient of Award of Excellence ICSID, UNESCO Digital Arts Award, and Grand Prix Geneva Human Rights Festival, Anab has also presented her work at MoMA, NY, Apple Computers Inc, LIFT and SIGGRAPH.



Crispin Jones is a London-based designer, his work is chiefly concerned with exploring the social impact of technology. He graduated from the Royal College of Art with a Masters Degree in Computer Related Design in 2000. After graduating he worked for a number of companies including Casio Research, Philips Design and IDEO London. He has also worked independently and in partnership (as one half of Robson & Jones) on interactive projects for a high profile clients including The BBC, Tate Modern, The V&A and The Science Museum. Alongside the commercial design projects he has produced more experimental works - these projects have been exhibited internationally including as a prize winner at the Prix Ars Electronica (2002); as grand prize winner (Interactive Art division) at Japan Media Arts Festival in Tokyo (2003); Digital Arts Festival Tokyo (2003); Salone Del Mobile, Milan (2005 and 2007); 100% Design Tokyo (2006); On Time at the Museum for Design in Zurich (2007); Design and the Elastic Mind at MOMA in New York (2008). He has taught at several design schools including The Royal College or Art (UK), Central St Martins School (UK), Interaction Design Institute of Ivrea (Italy) and Schooling Pad (Japan).He currently designs and produces his own range of products under the Tengu and Mr Jones Watches brands.



Di Mainstone trained in fashion design at Central Saint Martins, London. Her work was soon sold at Selfridges, Urbanoutfitters and Harvey Nichols. Further design collaborations included illustrations at Jimmy Choo. Following a series of experimental fashion collaborations with engineers, dancers and architects, Di joined Sara Diamond at the Banff New Media Institute to investigate wearable technology and create a series of electronic fashion garments, Company Keeper and Emotional Ties. Shortly afterwards Di started collaborating with founder of XS Labs and electronic textiles expert Joey Berzowska. Together they produced Skorpions, a set of kinetic electronic garments that move on the body in slow motions. Through a hands-on choreography of fashion, technology and performance, Di Mainstone creates playful adornments that roam the body, hiding and revealing tales that are close to her heart. Di has collaborated with a range of artistic institutions, including V2_, Institute for the Unstable Media, Rotterdam and Eyebeam, New York. Her wearable installations have been displayed internationally at conferences, exhibitions and festivals.


Christopher Pearson. Working as a Motion Graphics and 3D Designer for Broadcast for over 5 years, my thirst for technical knowledge and industry experience forms the backbone for the other direction within my work. I have been described as a "pioneering digital designer / artist". My work explores the space between the virtual world of digital technology and the tangible tradition of craft. Considering my self as much an inventor as artist and designer, my focus in on the potential of how things could be, as opposed to what they are. Working mainly on bespoke projects, my work is low run and high end, enabling myself to explore the lost art of craft. Best known for Animated Wallpaper, a series of Four Digital Wallpapers that have been installed in Miami, Milan, Paris, Seoul, Amsterdam, Dallas, and London and more recently I have installed three permanent pieces for British Airways at Heathrow Terminal 5.

Over the past years I have worked with clients such as Alexander McQueen, MTV Studios, Coutts, ICA, The British Library, AMEX, BBC, Casson Mann and The Houston Museum of Fine Art. Born in Hong Kong in 1977, I hold a Masters in Communication Art and Design from the Royal College of Art, a BA from Camberwell College of Art and Design and am a visiting lecturer at a number of colleges but most regularly at Central Saint Martins Collage of Art & Design.